Privacy Policy

Last updated: July 21, 2015

Welcome to the web site (the “Site”) of What’s the Big Idea, LLC. (d/b/a Taylor’s Time). This Site is

operated by Taylor’s Time and has been created to provide information about our company and Taylor’s

Time childcare services, whether accessible to you via web, mobile app or other platform (our services,

together with the Site, are the “Application”) by visitors and users of the Application (“you” and/or


This Privacy Policy sets out Taylor’s Time’s policy with respect to information, including in particular

information which identifies you personally (known as ‘personally identifiable information’ which we’ll

call “Personal Data”) and other information that is collected from visitors and users of the Application.

Please read this privacy policy carefully so that you understand how we will treat your information. By

using any of our Application, you confirm that you have read, understood and agree to this privacy

policy. If you do not agree to this policy, please do not use any of the Application. If you have any

queries, please email us at

Who we are

We are Taylor’s Time, with our head office at 4514 Chamblee Dunwoody Road, Suite 417, Atlanta, GA


We will refer to these companies together as “Taylor’s Time”, “we”, “us” and/or “our”.

Our legal status under applicable data privacy laws

Information We Collect

When you interact with us through the Application, we may collect Personal Data and other information

from you, as further described below:

Personal Data That You Provide Through the Application: We collect Personal Data from you when you

voluntarily provide such information, such as when you contact us with inquiries, respond to one of our

surveys, register for access to the Application or use certain services, which typically includes your: (i)

name; (ii) telephone number; (iii) email address; (iv) home address; (v) information about your home

which you give us; (v) your payment details; (iv) your IP address; and (vi) any other personal information

which you give us in connection with the Application.

Wherever Taylor’s Time collects Personal Data we make an effort to provide a link to this Privacy Policy.

By voluntarily providing us with Personal Data, you are consenting to our use of it in connection with the

Application and in accordance with this Privacy Policy.

Non-Identifiable Data: When you interact with Taylor’s Time through the Application, we receive and

store certain information which does not identify you personally (referred to as personally non-

identifiable information in the USA). Such information is collected passively using various technologies.

This includes: technical or other details about any device which you use to access the Application,

including: Internet and/or network connection; your Media Access Control (MAC); any device Unique

Device Identifier (UDID) or equivalent; your operating system, browser type or other software; your

hardware or mobile device details (including your mobile device type and number and mobile carrier

details), if applicable; or other technical details. This is technical data about our users and their actions

and patterns, which we do not believe identifies any individual; details of your use of our Application

including, but not limited to: metrics information about when and how you use the Application; traffic

data; and your geographical location data.

Taylor’s Time may store such information itself or such information may be included in databases owned

and maintained by Taylor’s Time’s affiliates, agents or service providers. The Application may use such

information and pool it with other information on an anonymized and generalized basis to track, for

example, the total number of users of our Application, the number of visitors to each page of our Site

and the domain names of our visitors’ Internet service providers. It is important to note that no Personal

Data is available or used in this process.

Our Use of Your Personal Data and Other Information

By providing us with the information about you discussed above, you consent for us and our subsidiaries

and affiliates (Taylor’s Time Related Companies) to use that information in the following ways:

(1) to implement and monitor any Taylor’s Time bookings which you make using our Application; (2) to

share your Personal Data with Taylor’s Time professionals in order to carry out your Taylor’s Time

bookings using our Application; (3) to ensure that content from our Application is presented in the most

effective manner for you and for your computer or other device from which you access the Application;

(4) to provide you with information, products or services that you request from us or which we feel may

interest you; (5) to carry out our obligations arising from any contracts between you and us; (6) to allow

you to participate in interactive features of our Application, when you choose to do so; (7) to notify you

about changes to our Application; (8) to improve or modify the Application, for example based on how

you use our Application; (9) to calculate conversion rates and other elements of Application’

performance; and (10) for marketing purposes (which we discuss further below).

Our Disclosure of Your Personal Data and Other Information

Taylor’s Time is not in the business of selling your information. We consider this information to be a vital

part of our relationship with you. There are, however, certain circumstances in which we may share your

Personal Data with certain third parties, as set out below:

Application: We will share your Personal Data with Care Providers as necessary for them to provide their

childcare services to you.

Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event

of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of

the transferred assets.

Agents, Consultants and Related Third Parties: Taylor’s Time, like many businesses, sometimes hires

other companies to perform certain business-related functions. Examples of such functions include

mailing information, maintaining databases and processing payments. When we employ another

company to perform a function of this nature, we only provide them with the information that they

need to perform their specific function and under the same standards and protections as in this privacy


Legal Requirements: Taylor’s Time may disclose your Personal Data if required to do so by law or in the

good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and

defend the rights or property of Taylor’s Time, (iii) act in urgent circumstances to protect the personal

safety of users of the Application or the public, or (iv) protect against legal liability.

Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the

Application, Taylor’s Time conducts research on its user demographics, interests and behavior based on

the Personal Data and other information provided to us. This research will be compiled and analyzed on

an aggregate basis, and Taylor’s Time may share this aggregate data with its affiliates, agents and

business partners. This aggregate information does not identify you personally. Taylor’s Time may also

disclose aggregated user statistics in order to describe our Application to current and prospective

business partners, and to other third parties for other lawful purposes in fulfilment of this privacy policy.

Marketing and advertising: Taylor’s Time and its affiliates may use Personal Data to contact you in the

future to tell you about services we believe will be of interest to you. If we do so, each communication

we send you will contain instructions permitting you to “opt-out” of receiving future communications. In

addition, if at any time you wish not to receive any future communications or you wish to have your

name deleted from our mailing lists, please contact us as indicated below.

Your Choices

You can visit the Application without providing any Personal Data. If you choose not to provide any

Personal Data, you may not be able to use certain Taylor’s Time Applications.

Where and how we store your personal information:

The information that we collect from you will be held in servers in the USA. By submitting your personal

information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary

to ensure that your information is treated securely and in accordance with this privacy policy.

Unsolicited information and public forums

Please be aware that we do not accept unsolicited Personal Data unconnected with the Application and

we will delete it as soon as we become aware you have sent us any such Personal Data (unless we are

required to keep that Personal Data under this Privacy Policy).

You are responsible for any public publishing of information including Personal Data (for example on a

discussion forum). Please remember that this may mean third parties gaining access to that information,

for which you will be responsible.


Taylor’s Time does not knowingly collect Personal Data from children. If you are a minor, please do not

submit any Personal Data through the Application. We encourage parents and legal guardians to

monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their

children never to provide Personal Data on the Application without their permission. If you have reason

to believe that a minor has provided Personal Data to Taylor’s Time through the Application, please

contact us, and we will endeavor to delete that information from our databases.

Links to Other Web Sites

This Privacy Policy applies only to the Application. The Application may contain links to other web sites

not operated or controlled by Taylor’s Time (the “Third Party Sites”). The policies and procedures we

described here do not apply to the Third Party Sites. The links from the Application do not imply that

Taylor’s Time endorses or has reviewed the Third Party Sites.


Taylor’s Time takes reasonable steps to protect the Personal Data provided via the Application from loss,

misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail

transmission is ever fully secure or error free; any transmission is at your own risk. In particular, e-mail

sent to or from the Application may not be secure. Therefore, you should take special care in deciding

what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Data

to Taylor’s Time via the Internet. Once we have received your information, we will use strict procedures

and security features to try to prevent unauthorized access.

Registered Taylor’s Time users will have an account name and password, which enables you to access

certain parts of our Application. You are responsible for keeping them confidential. Please don’t share

them with anyone.

Other Terms and Conditions

Your access to and use of the Application is also subject to the Terms of Use.

Changes to Taylor’s Time’s Privacy Policy

The Application and our business may change from time to time. As a result, at times it may be

necessary for Taylor’s Time to make changes to this Privacy Policy. Therefore, we may update this

privacy policy from time to time (for example, to reflect changes in our business or the law). Any

changes we may make will be posted on this page and we will highlight to you any material changes

which we make. This Privacy Policy was last updated on the date indicated above. Your continued use of

the Application after any changes or revisions to this Privacy Policy shall indicate your agreement with

the revised terms.

Access to Information; Contacting Taylor’s Time

To keep your Personal Data accurate, current, and complete, please contact us as specified below. We

will take reasonable steps to update or correct Personal Data in our possession that you have previously

submitted via the Application.

Please also feel free to contact us if you have any questions about Taylor’s Time’ Privacy Policy or the

information practices of the Application.

You may contact us as follows: