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Last updated: July 21, 2015
Welcome to the web site (the “Site”) of What’s the Big Idea, LLC. (d/b/a Taylor’s Time). This Site is
operated by Taylor’s Time and has been created to provide information about our company and Taylor’s
Time childcare services, whether accessible to you via web, mobile app or other platform (our services,
together with the Site, are the “Application”) by visitors and users of the Application (“you” and/or
information which identifies you personally (known as ‘personally identifiable information’ which we’ll
call “Personal Data”) and other information that is collected from visitors and users of the Application.
using any of our Application, you confirm that you have read, understood and agree to this privacy
policy. If you do not agree to this policy, please do not use any of the Application. If you have any
queries, please email us at firstname.lastname@example.org.
Who we are
We are Taylor’s Time, with our head office at 4514 Chamblee Dunwoody Road, Suite 417, Atlanta, GA
We will refer to these companies together as “Taylor’s Time”, “we”, “us” and/or “our”.
Our legal status under applicable data privacy laws
Information We Collect
When you interact with us through the Application, we may collect Personal Data and other information
from you, as further described below:
Personal Data That You Provide Through the Application: We collect Personal Data from you when you
voluntarily provide such information, such as when you contact us with inquiries, respond to one of our
surveys, register for access to the Application or use certain services, which typically includes your: (i)
name; (ii) telephone number; (iii) email address; (iv) home address; (v) information about your home
which you give us; (v) your payment details; (iv) your IP address; and (vi) any other personal information
which you give us in connection with the Application.
By voluntarily providing us with Personal Data, you are consenting to our use of it in connection with the
Non-Identifiable Data: When you interact with Taylor’s Time through the Application, we receive and
store certain information which does not identify you personally (referred to as personally non-
identifiable information in the USA). Such information is collected passively using various technologies.
This includes: technical or other details about any device which you use to access the Application,
including: Internet and/or network connection; your Media Access Control (MAC); any device Unique
Device Identifier (UDID) or equivalent; your operating system, browser type or other software; your
hardware or mobile device details (including your mobile device type and number and mobile carrier
details), if applicable; or other technical details. This is technical data about our users and their actions
and patterns, which we do not believe identifies any individual; details of your use of our Application
including, but not limited to: metrics information about when and how you use the Application; traffic
data; and your geographical location data.
Taylor’s Time may store such information itself or such information may be included in databases owned
and maintained by Taylor’s Time’s affiliates, agents or service providers. The Application may use such
information and pool it with other information on an anonymized and generalized basis to track, for
example, the total number of users of our Application, the number of visitors to each page of our Site
and the domain names of our visitors’ Internet service providers. It is important to note that no Personal
Data is available or used in this process.
Our Use of Your Personal Data and Other Information
By providing us with the information about you discussed above, you consent for us and our subsidiaries
and affiliates (Taylor’s Time Related Companies) to use that information in the following ways:
(1) to implement and monitor any Taylor’s Time bookings which you make using our Application; (2) to
share your Personal Data with Taylor’s Time professionals in order to carry out your Taylor’s Time
bookings using our Application; (3) to ensure that content from our Application is presented in the most
effective manner for you and for your computer or other device from which you access the Application;
(4) to provide you with information, products or services that you request from us or which we feel may
interest you; (5) to carry out our obligations arising from any contracts between you and us; (6) to allow
you to participate in interactive features of our Application, when you choose to do so; (7) to notify you
about changes to our Application; (8) to improve or modify the Application, for example based on how
you use our Application; (9) to calculate conversion rates and other elements of Application’
performance; and (10) for marketing purposes (which we discuss further below).
Our Disclosure of Your Personal Data and Other Information
Taylor’s Time is not in the business of selling your information. We consider this information to be a vital
part of our relationship with you. There are, however, certain circumstances in which we may share your
Personal Data with certain third parties, as set out below:
Application: We will share your Personal Data with Care Providers as necessary for them to provide their
childcare services to you.
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event
of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of
the transferred assets.
Agents, Consultants and Related Third Parties: Taylor’s Time, like many businesses, sometimes hires
other companies to perform certain business-related functions. Examples of such functions include
mailing information, maintaining databases and processing payments. When we employ another
company to perform a function of this nature, we only provide them with the information that they
need to perform their specific function and under the same standards and protections as in this privacy
Legal Requirements: Taylor’s Time may disclose your Personal Data if required to do so by law or in the
good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and
defend the rights or property of Taylor’s Time, (iii) act in urgent circumstances to protect the personal
safety of users of the Application or the public, or (iv) protect against legal liability.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the
Application, Taylor’s Time conducts research on its user demographics, interests and behavior based on
the Personal Data and other information provided to us. This research will be compiled and analyzed on
an aggregate basis, and Taylor’s Time may share this aggregate data with its affiliates, agents and
business partners. This aggregate information does not identify you personally. Taylor’s Time may also
disclose aggregated user statistics in order to describe our Application to current and prospective
Marketing and advertising: Taylor’s Time and its affiliates may use Personal Data to contact you in the
future to tell you about services we believe will be of interest to you. If we do so, each communication
we send you will contain instructions permitting you to “opt-out” of receiving future communications. In
addition, if at any time you wish not to receive any future communications or you wish to have your
name deleted from our mailing lists, please contact us as indicated below.
You can visit the Application without providing any Personal Data. If you choose not to provide any
Personal Data, you may not be able to use certain Taylor’s Time Applications.
Where and how we store your personal information:
The information that we collect from you will be held in servers in the USA. By submitting your personal
information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary
Unsolicited information and public forums
Please be aware that we do not accept unsolicited Personal Data unconnected with the Application and
we will delete it as soon as we become aware you have sent us any such Personal Data (unless we are
You are responsible for any public publishing of information including Personal Data (for example on a
discussion forum). Please remember that this may mean third parties gaining access to that information,
for which you will be responsible.
Taylor’s Time does not knowingly collect Personal Data from children. If you are a minor, please do not
submit any Personal Data through the Application. We encourage parents and legal guardians to
children never to provide Personal Data on the Application without their permission. If you have reason
to believe that a minor has provided Personal Data to Taylor’s Time through the Application, please
contact us, and we will endeavor to delete that information from our databases.
Links to Other Web Sites
not operated or controlled by Taylor’s Time (the “Third Party Sites”). The policies and procedures we
described here do not apply to the Third Party Sites. The links from the Application do not imply that
Taylor’s Time endorses or has reviewed the Third Party Sites.
Taylor’s Time takes reasonable steps to protect the Personal Data provided via the Application from loss,
misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail
transmission is ever fully secure or error free; any transmission is at your own risk. In particular, e-mail
sent to or from the Application may not be secure. Therefore, you should take special care in deciding
what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Data
to Taylor’s Time via the Internet. Once we have received your information, we will use strict procedures
and security features to try to prevent unauthorized access.
Registered Taylor’s Time users will have an account name and password, which enables you to access
certain parts of our Application. You are responsible for keeping them confidential. Please don’t share
them with anyone.
Other Terms and Conditions
The Application and our business may change from time to time. As a result, at times it may be
changes we may make will be posted on this page and we will highlight to you any material changes
the revised terms.
Access to Information; Contacting Taylor’s Time
To keep your Personal Data accurate, current, and complete, please contact us as specified below. We
will take reasonable steps to update or correct Personal Data in our possession that you have previously
submitted via the Application.
information practices of the Application.
You may contact us as follows: email@example.com.